What Can Social Media Do For Your Business?
Reduced real ad spend.
In most cases it will cost $10-$20 to drive one new visitor to your website. With social media it’s possible to talk to hundreds and thousands with no ad spend. For example gaining 3,000 visitors in a day or a week could be equal to actual ad spend of $30,000Â to $60,000 in real cash. That’s a precious impact on the bottom line.
Take target marketing to its next level.
In the past we used direct mail to get to that one-to-one relationship with the customer. Social media enables companies to connect in real time with no material costs while reducing paper/packaging waste as good stewards supporting a green environment. What’s more clients can now interact with your communication and a group of inspired participants can make your campaign go viral as they tell dozens or thousands of contacts about your idea without any further work on your side.
Creating value to maintain client loyalty and partnership.
Think of how many phone calls, mailers, and visits are required to give your customers more useful information on how to use your products and services. With social media it’s possible to really partner with clients/suppliers with the least amount of effort and provide a maximum way to help these parties thrive and see the uniqueness of what you do.
Invaluable client based collaboration.
As your relationship with your customers grows your company will find communication becomes interactive as your clients tell you what they want, where you miss the mark and give you ideas that turn back into real sales income or improved operations.
Forget about being a social media specialist, be your own brand.
Part of what we see really holding people back is that they don’t quite know what to say. That’s a tragic way to approach this opportunity. Consider quite simply that the same way you project “a brand personality” with your company’s image and communication policies your clients want you to still be the same way in their social network. Don’t be something you’re not.
Extend the penetration, duration and reach of advertising or communication campaigns.
By including your URL’s with your advertising you can move your recipients into interaction versus “push” communication (only responding to ads sent).
Take advantage of free while it lasts.
We believe in the next 24 months the landscape of the now free social media will dramatically change. This is already seen in the evolution of Google which once was free and Facebook that now has business services. Never in modern history has it been possible to communicate with such regular and interactive frequency without significant ad spend. Building loyalty online is like offline relationships, it takes time: start to entrench relationships so they’ll follow your company as the social media landscape changes.
