OnLetterhead Brandnews

7 Signs Your Marketing May Need to Evolve

A lot of marketers get both confused and fed up with all the talk about things like new media, social media, inbound marketing, user generated content, and the age of conversation. I mean, how is a person suppose to apply all these somewhat vague and hard to pin down terms and trends. Well, there’s no denying that the world and certainly the world of marketing has changed. If you’re trying to wrap your head around what that might mean for you, here are seven very concrete ways to start viewing the evolution of your marketing strategies and practices.

1) Your marketing strategy is a sales strategy - far too many small business folks view marketing as selling. I’ve got nothing against sales, you must have them, but what you must have, before a sales presentation is ever made, is a crystal clear, very easy to understand difference. You must claim and communicate at every turn the way that your products, services, and processes are uniquely here to make some narrowly defined target market’s life better. Oh, and it can’t be boring, there must be something remarkable enough about your business or strategy that people go out of their way to tell others about it. Do that and selling not only gets easier, it gets somewhat superfluous.

2) You use mail-in rebates - OK, really this one’s kind of a pet peeve of mine, but it applies to any kind of odd or confusing issues around pricing, buying your products, contacting your company, or engaging your services. Any practice that doesn’t make sense or makes your customers jump through hoops, either because it makes your life easier or you’re intentionally trying to trick people into buying, is so last century.

3) You are the low price loser - This is the opposite of the low price leader. See, the low price leader uses technical or operational advantages to profitably thrive in competitive pricing scenarios. The low price loser simply tries to compete on price alone instead of competing on value. Value means many things, but far too often business owners undervalue or under-educate about true value and are forced to differentiate based on price. Differentiate, activate and army talkers, add value, and charge premium prices.

4) You think a blog is something created by the IT department - Blogging is the tip of the very large iceberg of content creation in the new world of marketing, but it’s still one of the easiest ways for you to play. The fact that anyone can find anything they want about any business or challenge by simply visiting a search engine means that you must be consistently producing content that allows your business to be the one they find online. Committing to producing educational content through the low-cost, easy to operate blogging software is a no-brainer for your marketing department.

5) You think lead generation is about hunting - the problem with going out and hunting down your prospects is that they have developed far too many ways to tune your messages out or simply developed a numbness to much of what they see as attempts to sell them stuff. Today’s marketers are optimizing tons of content, written word, images, audio, and video and placing it online, offline, and in outposts like LinkedIn and Business Week’s Business Exchange so that when prospects go looking, and they still are, these marketers are being found.

6) You think the only way to press coverage is pounding journalists with press releases - Well, I’m not really sure this was ever that effective, but identifying key journalists and building relationships through relevant interaction on their blog, sending industry data, and commenting on stories is a far better way to become a quoted source. Expand your view of the media to include industry blogs (some of which have larger and more focused readerships than a traditional metro Business Journal) and build relationships with these individuals. Consistently submit press releases and articles to online distribution sites such as PRWeb and Pitch Engine.

7) You think the best way to get more referrals is to ask - Sure asking for referrals is a good thing, but being more referable is a better thing. You make your organization more referable when you do something that’s remarkable, that people can’t not talk about. And, you do it by looking at every interaction with a prospect or customer as a marketing interaction. You do it by making certain that in every engagement the customer not only receives the value, but realizes that value fully. You do it by keeping your promise in a way that provides a wonderful experience.

By:John Jantsch
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Social Media Guide For Old Folks, By An Old Folk!

SOCIAL MEDIA — VIRAL MARKETING…….WHAT DOES ALL THIS MEAN????

….WHAT ARE THEY TALKING ABOUT????

Have you ever asked those questions? Are you totally confused?

Well, to put it in the simplest terms, it is………

Word Of Mouth Advertising On Steroids !!!

Ok, here’s how it works. Everybody remembers the old adage “one satisfied customer tells ten, those ten, tell ten ..etc” Well take that same principle and apply it to Twitter, for example. We are going to use Twitter to illustrate what we are talking about since it is the fastest growing forum right now.

Now, while reading this, I want you to keep in mind that this younger generation (no offense, we love you) have an attention span of about 15 seconds. This is not the result of some inferior intellect, in fact, it’s quite the opposite. Typically speaking, most people today, young or old, have very active lifestyles and this “younger generation” has become masters at multi-tasking. As a result, they don’t spend a whole lot of time on any one thing. Boom, next, boom, next…

Back to Twitter. Basically, you set up a landing page (”profile”, see image ) which is nothing more than a one pager that gives very brief information about you and/or your company. Then, you start looking for people that might be interested in what you have to say and/or your products and services. Once you find people that have similar interests, you “follow” them and in most instances, they will “follow” you back.

So, what does “follow” mean. When you are “following” somebody, you can go to your home page on your Twitter “profile” and see what all the people you are “following” are talking about. The conversations range from how to get your kid to brush his teeth, to new products, to serious political discussion…anything goes. Anything one of your followers “tweets” you will be able to read about in real time on your home page.

What happens when YOU tweet something? Well, everybody that is “following” you can then see your “tweets” on their home page, in real time. Just like you can see theirs. If by some chance your followers are not sitting there when you “tweet” your message, they have the option of going to your “profile” where they can read through everything you have “tweeted” about. Likewise, you can go to their “profile”, and see what they have been “tweeting” about.

You then have two options to communicate directly with your “followers”. You can either use @reply or send them a Direct Message (DM). An @reply will be tweeted in the public forum for all to see and a DM is a private communication between two parties and is not seen publicly.

Now, let’s say you have 10,000 “followers” (people that are interested in what you have to say) and you “tweet” an article, or a press release. All 10,000 of your “followers” will see your message.

That “follower” has a following of his own, maybe 5,000 or 60,000, who knows. If that “follower” likes what you have to say and thinks HIS “followers” might like it too, he/ she will “ReTweet” (RT) it.

Now, your message is presented to all 60,000 of HIS/HER followers. One of HIS/HER followers may like it too and he/she might ReTweet it…..get the picture?

Now your message is spreading all over the “Twitterverse” and is being seen by hundreds of thousands of people.

In the meantime, it’s also conceivable that somebody in the “twitterverse” may like your “tweet” enough that they will then publish it in some other social networking forum.

That’s what we call going “viral”. Your message literally spreads like a virus.

Sounds wonderful doesn’t it? But, let’s be realistic here. Is every message going to go “viral”, absolutely not. Twitter basically combines traditional marketing with the speed of the internet. What I mean by that is, traditional marketing’s effectiveness is based on repetitive advertising. The first time somebody sees your advertisement they may just glance at it and move on. By the time they see it three or more times, they might actually start to take notice. They start thinking, hmmm, I remember seeing that before, hmm, maybe I should take a look at it. At that point, that’s when you’ve captured your audience.

Let’s talk about “advertising” a little bit. Society as a whole is sick and tired of having constant advertisements rammed down their throats. Everywhere you look, somebody is trying to push something…people tune it out. Next time you sit down with your significant other to watch a movie, wait until the commercials are over and ask him/her what the last commercial was. Bet they can’t tell you. We tune it out. So, IF you use Twitter or other social media networks, you have to make your audience WANT to hear what you have to say. If all you do is constantly ram your company’s message down their throat, they are going to tune you out.

So, in order to be effective at marketing your brand, your company, your products/services, you have to communicate on a personal level with your audience too.

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Flight Attendant doing raps!!

embedded by Embedded Video

Gifts Dad Really Wants

This Is the Future… Of Cutting the Grass

Panthera Leo: Futuristic mower may even distract from that beer belly of yours while mowing.

Mowing the lawn may not be the most glamorous chore, but Husqvarna’s new concept mower might change the image of grass grooming forever. Powered by a fully electric and rechargeable lithium phosphate battery, the mower can zip along for 2 grass-decapitating hours.

Modeled on all those fancy electric shavers, the mower has 3 independently-suspended cutting decks that can shift to the contours of your lawn. It even has a cool name: Panthera Leo. I’d buy just about anything with that name, regardless of what it was.

The Panthera won’t go into production for another 5 years (if it ever does), but I plan on letting my grass grow until then in anticipation.

Night Riders Rejoice: Infrared Vision in the Works for Motorcycles

Patent drawings from Kawasaki uncover a new night-vision system that’ll give riders a view beyond a bike’s conventional headlamp.

Night Riders Rejoice: Kawasaki Developing Infrared Night Vision: Patent drawings uncover a new night-vision system for motorcycles from Kawasaki. The system uses two infrared cameras hooked to a processor and LCD screen on the bike's instrument panel. The company is reportedly using its 1400 GTR motorcycle as a test mule for the device. Kawasaki

New motorcyclists are taught early not to out-drive their headlamps. Now, night riders (of the non-Hasselhoff variety) may soon owe Kawasaki a debt of gratitude for improving their safety after dark. The Japanese bike builder is reportedly fast-tracking new infrared night-vision technology to use on production motorcycles. Drawings uncovered by Gizmag show Kawasaki is using its 1400 GTR as a test mule, playing into its position as the Kawasaki line’s most tech-heavy machine.

The system works much like a similar car-based system from BMW: Two infra-red cameras mounted at the bike’s mirrors face forward, detecting objects and feeding the data to the GTR’s computer to judge the objects’ distance. One of the cameras also portrays the forward image on an LCD screen on the GTR’s instrument panel. The system is designed to work with new bikes as well as retrofit to older models, making it a viable aftermarket upgrade. Kawasaki has already prepared very detailed patent filings on the system, and Gizmag reports one of the lead designers of the GTR, Kaoru Kouchi, is also working on a helmet-mounted, heads-up display that will work with the new technology.

Palm Pre: What Do You Want to Know?

Palm Pre: Here it is. John Mahoney

So we got our Palm Pre review phone today. Even though you’ve probably read all the first-wave reviews from Pogue, Mossberg, our friends at Gizmodo et al, you still may have some questions–especially if you’re thinking of plunking down $200 tomorrow.

Rather than rush up a review after using it for half a day, we’re obviously going to put this thing through its paces. But in the meantime, drop a line in the comments if there’s anything we can check out for you.

Stay tuned for more on the Pre–I’m using it all this weekend. And don’t forget–new iPhones are all but certain for Monday’s WWDC keynote.

Heads-Up Display Embedded In Glasses

A German company turns regular glasses into an eye-motion-controlled PDA screen.

Do they come in turtle shell? : courtesy of Fraunhofer-Gesellschaft

If your mother yelled at you about ruining your eyes by sitting too close to the TV, she is going to go nuts if you come home wearing a pair of these. The German research society Fraunhofer has developed a pair of glasses with lenses that project a heads up display right onto the user’s retina.

The glasses contain OLEDs controlled by a chip in the frame’s hinge that give the appearance of an image about three feet in front of the user. The prototype only allowed for static images, but the next generation will incorporate eye tracking technology that will allow the user to manipulate the image simply by looking at different spots on the screen.

Fraunhofer says that the glasses will benefit doctors, engineers and other specialists that need to manipulate data while their hands are otherwise occupied. Of course, once this technology becomes affordable, these classes could be used for everything from simply checking email on the go to more advanced reality augmentation for, say, displaying the menu for a restaurant when you stand looking at its storefront on the block or overlays on the street to help with directions. I can already envision a future where everyone is constantly bumping into each other because they are too busy Tweeting with their glasses to watch where they’re walking.

Invention Awards: A Stronger, Greener Fishing Lure

A lure that uses a surgical trick to prevent getting torn from hooks, and doesn’t contaminate the water.

Better Bait: Ben Hobbins sinks his teeth into his fishy idea John B. Carnett

For all you holiday anglers, today’s featured Invention Award winner is something to aspire to: a fishing lure that doesn’t pollute once it ends up on the bottom of the lake.

IronClads: How It Works: The IronClads's twin polyester-tube skeleton acts like rebar in concrete, giving the lure the tensile strength to withstand anything but a direct chomp from the biggest, toothiest fish Bland Designs

Ben Hobbins didn’t set out to clean up his local lakes, but his IronClads baits do exactly that. The Wisconsin inventor’s idea — fishing lures that are extra-strong, eco-friendly and nontoxic — solves a serious, if little-known environmental problem. Flexible and cheap soft plastics are the most popular type of lure among sport fishermen, but almost all of them eventually end up at the bottom of lakes and rivers because they easily detach from their hook when they’re cast or bitten. Once there, the baits disintegrate over time, releasing harmful phthalates and other petrochemicals. According to one study, 25 million pounds of the lures are left in U.S. waters every year.

In 2006, Hobbins, an avid fisherman, was really just trying to come up with a stronger version of the lures he was using for ice fishing, when the concept came to him. “I hate rebaiting hooks in zero-degree weather,” he says. A former biotech strategist, he speculated that methods used in the industry for skin grafting—using an expandable mesh to ensure that a graft stays intact and in place—could also work for reinforcing lures. The result was IronClads, which stay firmly on their hooks because of a microtube of polyester mesh that lends strength to the plastic, just as rebar gives tensile strength to concrete. The lures can sustain 93 pounds of tensile strain, so only fish with serrated teeth and considerable heft could possibly bite through them.

Hobbins sold his initial IronClads to local stores. Inspired by the praise he received for their environmental impact, he then set out to solve the remaining problem: the fact that the plastic was still toxic. Last summer he began work on an equally strong silicone-based version that, if it does tear off, biodegrades without the toxins released by soft baits made from plasticized polyvinyl chloride. (Neither version contains the usual flexibility-lending plasticizers made from phthalates, which Congress has banned from children’s toys.) Now testing the greener version, Hobbins has enlisted the help of the University of Wisconsin, which also worked with him to raise funding and create the initial prototypes of the lures. He expects the silicone IronClads to hit stores this year.

Gear Up For Summer with a Composite Kevlar Kayak

Rapids Transit: The Wave Sport 54 Cx is being issued in a limited run of 50 Courtesy Wave Sport

Whitewater kayaking is virtually an aerial sport, with paddlers in freestyle competitions performing tricks like airscrew — barrel rolls above a rapid. The lighter your kayak, the higher you can go, so instead of conventional polyethylene plastic, Wave Sport turned to composite materials for its 54 Cx kayak.

The first prototype, a pure carbon-fiber model, weighed just 19 pounds (about 15 pounds less than a plastic kayak) and was easier to maneuver, thanks to the rigid frame. But it proved no match for river rocks, which cracked the hull. In three subsequent prototypes, Wave Sport added Kevlar strips to reinforce the parts of the kayak that take the most abuse. The resulting six-foot-two-inch boat — the first carbon-fiber freestyle kayak made in the U.S. — weighs a bantam 20 pounds but is sturdy enough to survive a hotdog paddler’s acrobatics.

Golf Gear: The Hole Shebang

Technology to the rescue

Wearing of the Green: Satoshi

Here are five innovations that promise to improve your aim, your grip and — hopefully — your score

1. Customize Your Club

Unbolt this driver’s head with the included wrench and reset it to one of eight positions to change how far your ball breaks left or right. Slightly tilting the clubface can shift the ball up to 40 yards to the side on a long drive. To alter the ball’s path further, swap weights in the head or switch to a firmer or more flexible shaft.
TaylorMade R9
From $400; taylormadegolf.com

2. Map Shots

Swipe a touchscreen to navigate the thousands of course maps on this GPS unit. It displays distances to holes and hazards automatically; tap any other spot to see how far away it is.
Garmin Approach G5
$500; garmin.com

3. Get the Angle

This palm-sized laser range finder uses an accelerometer to tell whether you’re standing on a hill. Then it adjusts its yardage measurements for the slope, so you can tailor your shot.
Bushnell Tour V2 with Slope
$400; bushnellgolf.com

4. Hold Tight

Get a better feel but avoid calluses, with a leather glove that’s about 20 percent thinner than earlier models.
Bionic Pro Golf Glove
$40; bionicgloves.com

5. Lug Less

In this 4.5-pound bag, the lightest with club dividers, a fiberglass frame replaces the usual aluminum,
and fabric dividers replace plastic.
Sun Mountain Four 5
$220; sunmountain.com

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What Really Triggers a Referral?

Referrals most naturally happen when two people are talking and one of the parties expresses a pain in the neck. If the other party just had her pain in the neck fixed, she may very well say something like, “ooh, you just gotta call Bob, he’s the best pain in the neck fixer on the planet.”

Right? We’ve all done some variation of that exchange in making or receiving a referral.

Problem is, we don’t spend enough time teaching our customers and referral sources the types of complaints, frustrations, challenges, and situations our customers generally espouse when they are actually in the act of qualifying themselves as a great referral.

Here’s what I mean. We ask our customers and referral sources if they know anyone who needs a fully optimized, solutions driven lawn manicure specialist, when we should probably be asking them if they know anyone whose dog keeps getting loose because their lawn service always leaves the gate open.

I believe any salesperson worth their salt has developed a list of phrases, situations, and verbal clues that, if heard during a sales presentation, signal it’s time to take the order.

The same idea is true of a qualified referral.

My belief is that the best way to make it easy for people to refer business your way is to develop a list of “trigger” phrases that experience tells you are the exact words your prospects utter when then need what you’ve got.

For example, if you sell accounting software, it’s rare that a prospect might walk up to a golf buddy and say, I sure wish I had some better accounting software.

But, he might says – “I have no idea how healthy my business is because we never have timely data”, or,”I feel like I’m being help hostage by my accounting firm,” or “we keep everything on spreadsheets and it’s a real hassle to update.”

In many cases these folks don’t have any idea that your accounting software is the answer, but you do, so these utterances are your invitation to save the day.

Spend a couple hours brainstorming with anyone in your organization that has customer contact of any kind or call up a dozen customers and ask them to identify the true value your firm brings them with the goal of creating a top ten list of trigger phrases that everyone in your organization and anyone wishing to refer business could use as the perfect way to spot your ideal customer.

Then, clean this list up and create a document you can use in your marketing education processes. (This might end up being the best internal sales training tool you’ve created to date.)

You can even take it a step farther and publicize this content in some manner in your marketing materials because it’s likely that a prospect might be saying these exact things to themselves as well.

Close the loop on this process by also creating some tools, like gift certificates, special referral offers, or coupons, that your referral sources can use any time they hear a trigger phrase.

Prospect: “I’ve been waiting over a week for my lawyer to call me back.” – Referral Source: “Really, my attorney calls me back within 24 hours guaranteed – here’s her card, because I recommended you she’ll review your first contract for free.”

By John Jantsch

Why Use a Blog?

If you don’t see the reasons to use a blog for your business, then you need to read on. Not using a blog for your business is like throwing away free money.

Every business should have a blog. Blogs can help keep your customers updated about new products and services. Blogs are inexpensive (or free if you don’t purchase domain URL) to make and maintain. Most beginners and professional bloggers use Blogger or WordPress to host their blogs. Both services are very simple to use.

Customers can subscribe to your blog posts to keep updated about what is new. The title of your post can be indexed to search engines easily. Lets say for example that you are selling a brand new product called “ABC123″, you will want to write for your title “Brand New ABC123″. When someone types the phrase “Brand New ABC123″, people can find your site in the search engine even though your company is named “XYZ”.

Customers can write comments on your posts. Instead of writing e-mails to you, they can write comments to interact with you and other customers. That way, everyone can read about feedback of the product or concerns. Comments should be opened to all customers because you should not have anything to hide. If someone makes an honest but negative comment, you should be nice to answer it without criticizing anyone.

You can monetize your blog to earn some money on the side. Even if you make $10 a year on monetizing your blog, that alone already covers the domain cost per year. If your company website gets a lot of traffic, you can definitely earn a lot from your blog.

Making Money Online and SEO Traffic Building for Blogs - Learn all about tips and tricks to make money and increase traffic to your blog easily.

By Kai Lo
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The 5 Things People Really Buy

No matter how many shiny, cool features and benefits you cram into your marketing messages, brochures and presentations, you better find ways to help the prospect get what they really want. And, no matter if you sell heating and cooling services, legal services, hand painted greeting cards, or consulting, at the end of the day, your customers all buy some variation of the same five things.

So you better make sure you show them how you and your products and solutions are going to:
1) Make them more money
2) Save them more time
3) Allow them to avoid the frustration of doing stuff they don’t like (like wasting time and money)
4) Help them save or not lose money today and in future
5) Help them feel better about themselves

Copy these five points and refer to them often as you develop your marketing and sales pitches.

Now, you can focus all of your energy around selling one of these points or you can come up with ways to mix and match. Some lead to getting another, for example people want more of #1 to get them more of #5. Understand though that just because you tell a prospect they will save money or look and feel better doesn’t mean they will buy - they’ve also got to believe your solution will work for them and sometimes the hurdle is they don’t trust themselves - in fact, this is often the most frustrating “no” for a salesperson.

I know this can seem like an awfully simple and somewhat cynical approach to marketing, but I’m not suggesting you understand this concept so that you can paint your products and services in ways they are not, and I don’t really even mean that you should change your core marketing messages to address one of these five points.

What I am saying is that at some point this is how a decision about you, your products and solutions will be made, so you must answer one or all of these questions along the path to yes.

9 Hidden Benefits of Blogging

I’ve been writing this blog for right at six years now and the benefits I’ve realized from doing so are very tangible. Without much hesitation I can say that it’s the single greatest business I asset I own. It’s led to countless interviews with national publications, my first book deal, and interaction with hundreds of thousands of small business owners. My blog is an incredible source of search engine traffic and exposure for my products and services, but even if none of that were true, knowing what I know now, I would still write a blog.

Some of the most profound benefits of the blog writing practice are available to anyone, with or without any substantial following. It’s not that we call it a blog or that the software used by bloggers possesses some magical power, it’s the act of writing something, something about my business and passion, something that I observe that touches me, something I learn and can’t wait to share, that activates the many benefits of blogging. I did not start blogging for these reasons, but they are some of the many reasons I continue to advocate blogging for everyone. So, these benefits aren’t really secrets I guess, but they are often overshadowed, powerfully under appreciated, and real.

• Blogging makes me a better thinker - (understand that better is relative!) In an effort to create content for a blog that is succinct, reveals new ways to look at common things, or apply simple solutions to seemingly complex problems, I believe I now think about business much differently.
• Blogging makes me a better listener - When I engage in conversation or listen to radio interviews, I listen with a writer’s ear and often find my head filling up with blog post ideas by simply listening to others discuss sometimes unrelated subjects.
• Blogging makes me a better writer - The fact that I practice writing daily has made me a better writer. It doesn’t mean I’m the world’s greatest writer, but doing something makes you better at it - hard to deny that. Of course writing publicly like this also allows for community reaction to help you get better faster.
• Blogging makes me a better salesperson - I write like I speak and often I write to sell an idea or even a very specific tactic. It’s amazing, but I find that clearly stating idea pitches in writing has improved my ability to quickly articulate them in selling or interview setting. It’s like you build up this reserve bank of preprogrammed discussion points.
• Blogging makes me a better speaker - This one falls nicely from the previous point but I’ll also add that working through blog posts on meatier topics, those that readers weigh in on has produced some of my best presentation material to date.
• Blogging keeps me focused on learning - The discipline required to create even somewhat interesting content in the manner I’ve chosen requires that I study lots of what’s hot, what’s new, what’s being said and what’s not being said in order to find ways to apply it to the world of small business.
• Blogging allows me to test out ideas - I’ve made some incredible discoveries about some of my ideas (okay, and had a few flops too) based on the immediate and sometimes passionate response from readers. I’m currently writing a book that reveals a business principle tested out here.
• Blogging makes me a better networker - I have developed hundreds of relationships with other writers that provide me with ideas, tips and resources to share and who willingly pass on my ideas, tips and resources. Some of these relationships remain professionally on the surface, but some have evolved into very strategic and fulfilling personal relationships as well. (Sharing a beer at a conference helps that along)
• Blogging allows me to create bigger ideas - This one is related to testing out ideas, but the habit of producing content over time also affords you the opportunity to create larger editorial ideas that can be reshaped and repurposed for other settings. I’ve taken a collection of blog posts on a specific topic and turned them into an ebook more than once.

My hope is that, if you’re one of those business folks who has been blogging, but doesn’t know if it’s worth it, or you’ve held off because you don’t think anyone wants to read a blog written by you, this post will give you the leverage of long-term benefits sufficient to keep at it.

John Jantsch
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Can You Practice Marketing?

The title to this post came from a discussion with one of my readers about the need to routinely teach everyone in the organization about what your ideal customer really buys from you.

The suggestion from my reader was that this was the kind of advice that was a lot like practice fundamentals for say, a basketball player. Larry Bird, one of the all time greats, was legendary for shooting hundreds of free throws every day. He was the league MVP four times and led the NBA in free throw percentage each of those four years he was honored.

So, what I’m wondering is this - What fundamental marketing “drills” should you, and every one in the organization be doing every single day to become marketing MVPs? (or at least get off the bench)

Here’s my list for starters:

• Review a description and perhaps even photos of ideal customers
• Review a list of trigger phrases customers say out loud or to themselves when expressing a need for what you sell
• Review and practice answering this question in a marketing way - What do you do for living?
• Review and practice telling someone the most impactful way to describe the value your organization brings in 30 seconds or less
• Answer at least one phone or written customer/prospect inquiry, no matter your job title
• Call one customer and ask them to share something they need, want, like or dislike about doing business with your organization
• Review a list of stated organization or personal marketing goals and the indicators used to track them.

So, what about you, what do you organization’s layup and free throws look like and have you done them before bed today?

John Jantsch
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How to be happy in business - Venn diagram

By:Bud Caddell
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